Sectors Benefited During Lockdown

As the pandemic Corona badly affected certain strong running industries, let us discuss some of the sectors which are benefited and are thriving due to Covid-19.

1. Youtubers

People spend most of their time at home surfing and searching for new media of entertainment. YouTubers making quality videos have seen a 15-20% hike in their views which reflects in their revenue.

2. Telecom Industry

As people around the world are restricted from leaving their homes, they spend most of their time on internet surfing. Recent reports say that there is a 30% increase in data consumption since lockdown and telecom giants like Airtel and Reliance Jio are benefiting most from this. Work from home in most of the IT industries also contributed to boosting data usage.

3. Supermarkets, Local Grocery Stores

There was a bulk purchase of products like hand sanitizers from supermarkets in the initial stage of the lockdown. Newly delivered products were sold out within hours. There was a tendency of panic-buying and stockpiling among the people. Even now people are purchasing food items in excess fearing the food shortage.

4. Doordarshan & News channels

Doordarshan has become the most-watched channel in the past week. Ever since DD National started re-broadcasting classic shows such as Ramayan and Mahabharat as part of its lockdown broadcasting schedule, the channel’s TRP rate has hiked. Also, a sudden surge in the viewership rates of News channels is seen during the lockdown.

5. Amazon Prime, Netflix, and online gaming

Online video streaming platforms like Netflix, Amazon Prime Video, and Hotstar report increased viewership. Online gaming platforms are also experiencing record volumes.

6. Online courses & Videoconferencing

Video conferencing platforms like Zoom has benefitted most during lockdown as the demand for webinars and group-calls has increased. Online education platforms like Coursera, EdX, and Unacademy are also making their most out of this quarantine.

7. Social Networking sites

Recent reports show that 75% of people were spending more time on Facebook, Twitter, and WhatsApp compared to previous months. Indians are seen spending more than four hours of their time on social media. The display of ads in Social Media and digital marketing is creating a spike in the revenues of these firms.

8. Freelance Job websites & Freelancers

There is an increasing demand for freelancers in online freelancing job sites like Upwork, Fiverr, and Guru. High demand for jobs related to the IT industry, writers, designers, and data analysts are seen. These websites are making more profit through the percentage of commission they earn once a freelancer gets the job done.


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